Truth "Remix" Project
To create buzz and social currency for the Sunny Side of truth campaign, we crafted the Sunny Side Remix Project. Reaching out to some of the top remixers, such as Z-Trip, Diplo and Mix Master Mike from the Beastie Boys, we asked them to put their own original twist on the musical numbers from the TV spots.
In addition to our presence thetruth.com, the podcasts and the Remix album were also available on iTunes, Xanga and Yahoo.
Download on Itunes here.