To launch the first-ever Variable Compression Turbo Engine and QX50 Concept car, we created an immersive VR experience at the Pebble Beach Concours d'Elegance. 

There, guests were invited to relax in a driver's seat, fitted with VR goggles and headphones, and experience the QX50 literally being built around them. 

We also created, designed and executed an interactive, Kinetic wall featuring the VCT engine's power and efficiency modes. Using directional body and/or hand movements, participants were able to activate the modes and interact with this break-through technology.